The AI Executive · a mini-MBA in AI, without the code
The work that eats your week is the same work every week.
You run a business. The repetitive part of it — the invoices, the inbox, the same answer typed for the ninth time — is the part a model is genuinely good at. This is the sequence that hands it over. You come to the classes, the recordings are there for the weeks the business wins, and you never open a terminal to do any of it.
Your week, as a ledger
Cost the repetition before you buy anything
Tick the chores you or your staff actually do, put real hours against them, and the sheet totals what they are worth a year. Every figure in it is yours to change, and the last column is the class that hands that chore over.
Hours per week, your figures
| Operation | Hrs / wk | Addressed by |
|---|---|---|
| Automate Your Email operate a no code automation that calls a model | ||
| Automate Your Email produce a reusable system prompt | ||
| Custom GPTs design a packaged assistant over your documents | ||
| Context Engineering design a recursive summarizer for oversized documents |
Both are yours to set. 48 weeks assumes four off; say 44 or 52 and the sheet follows.
Arithmetic, not a forecast
That share is yours to set. Nobody here has seen your invoices. Set it low, then argue with yourself.
Which class is on the hook
- Automate Your Email: No Code AI Automation 7.0 h/wk
- Custom GPTs 3.0 h/wk
- Context Engineering 2.0 h/wk
There is a great deal here to work through — an estimated 166 hours of watching and working, none of it on somebody else's timetable. At the recovery you set, the time it gives back covers the time it takes in 46 weeks, and every week after that is profit.
In money it is $250 a month — about 6.2 hours of your own time at the rate you just entered.
Whatever that came out at, the six classes that hand it over are further down this page, and The AI Executive — Recordings is all six of them. Every recording and the written curriculum for this path. Anything you finish stays yours. The next one in the room is Digital Identity Defense, on 26 August.
Join us $250/monthPut it in the diary
The next one is 26 August
Every class on this path runs live, and your pass is a seat in all of them — the same seat next time it runs, and the time after that. You bring your own invoices, your own supplier who does not pay, your own nine replies, and you get an answer about those rather than about the example.
Then the week goes wrong, because it does: someone calls, a delivery is late, the person covering the counter does not turn up. Every session is filmed, so the class you missed is a clip you play at the moment you are actually stuck — and 58.6 hours across 44 clips are already in there before you attend anything at all.
The AI Executive — Recordings is both halves. Every recording and the written curriculum for this path. Anything you finish stays yours.
See what is in it ↓Your seat is in the pass
- 26Aug Digital Identity Defense Wednesday
- 4Sep Automate Your Email: No Code AI Automation Friday
- 12Sep Control AI Spending Saturday
- 16Sep Context Engineering Wednesday
- 25Nov Scam and Fraud Home Defense Wednesday
Clips · hours
- Control AI Spending 2 · 3.1 h
- Automate Your Email: No Code AI Automation 8 · 10.8 h
- Custom GPTs 7 · 9.0 h
- Context Engineering 27 · 35.7 h
Before you begin
Everything this asks you to have
You are the person who has to keep the thing running on a Tuesday when nobody is available to help. So everything you build here, you build in something you can open, read and fix yourself.
The whole list
- A computer and a browser Every tool on this path opens in a tab. The automation step is a builder you drag things around in; the assistant step is a form and a set of uploaded documents.
- An account with a model provider The models cost money to run, which is why the first class is about pricing a job before you point it at a thousand of them.
- Your own documents Your invoices, your policies, the nine replies you could write in your sleep. The exercises are worked on those rather than on a toy example.
- Room to install one thing Step one has you running an open model on your own machine — an installer and a download. It is how you handle the documents you would rather not upload anywhere.
- An hour, in the room or on the recording Come to the session and ask about your own invoices, or take it back in the gaps — twenty minutes before you open, an hour after the till is counted, the whole of a slow Sunday.
Not once, across the six
- A programming language Nothing on this path is written in one, and nothing you build here has to be handed to somebody who can read one.
- A repository No git, no branches, no pull requests. Your work lives in the tool that runs it, which is also where you edit it when it goes wrong at 6pm.
- A terminal The local model is an installer you double-click. Everything after it is a browser tab and your own files.
- Somebody technical on call What you build, you build in the tool that runs it, so the person who opens it up when it misbehaves is you.
- A clean run of free Tuesdays Every session is filmed as it runs, so a week the business wins costs you the room and not the class — you take that one back at 11pm, and you are in the next session with everybody else.
The sequence
Six classes — short enough that you will actually finish it
Costing before building, building before packaging, packaging before scale, and then the two that stop somebody taking it all off you. Each step stands on the one before it, and by the last one you are designing the system rather than following somebody else's.
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01
Control AI Spending
- run an open model locally
- segment text into tokens and cost it
Why it is first: everything after it costs money per token, and a business owner should be able to price a job before automating it. You leave able to look at a task and say what it will cost to run a thousand times.
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02
Automate Your Email: No Code AI Automation
- operate a no code automation that calls a model
- parameterise an agent persona
- produce a reusable system prompt
- transform a transcript into a structured record
The workhorse. 10.8 recorded hours and 34 exercises, and it is the class most of the ledger above points at — the invoicing, the triage, the scheduling, the data entry. You build the automation in a drag-and-drop builder and it runs whether or not you are at your desk.
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03
Custom GPTs
- operate a hosted assistant over uploaded documents
- design a packaged assistant over your documents
- design an interaction protocol for responsible use
- parameterise a prompt template
- produce a rubric a model can apply
- verify a rubric against independent graders
Where it becomes a thing you own: 6 capabilities in 9.0 recorded hours. This is where you stop prompting and start packaging — one assistant that knows your policies, your prices and your standard answers, that your staff and your customers can use without you in the room.
-
04
Context Engineering
- segment text into tokens and cost it
- configure inference hyperparameters
- design a recursive summariser for oversized documents
The heavy one, and the guided one. 35.7 of the path's 58.6 recorded hours and 329 of its 381 exercises are here, worked through the one fully guided workbench on the path. It is the deepest step you will take: roughly 120 of the path's 166 hours live in this one class.
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05
Scam and Fraud Home Defense
- operate a callback rule against incoming contact
- classify an incoming contact as genuine or pretext
Worked against your real business. You take the Six Roses checklist to your own suppliers — this is the one that teaches you to spot an invoice that is not real, and to run a callback rule that a convincing email cannot talk you out of.
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06
Digital Identity Defense
- configure recovery that survives losing the device
- falsify your own account recovery by attempting it
- classify an incoming contact as genuine or pretext
- operate a callback rule against incoming contact
Then you try to break in yourself. You set up account recovery that survives losing the phone, and then attempt to defeat it, because the only recovery plan worth having is one you have already attacked.
The two nobody expects
A pretext invoice will cost you more than the inbox ever did
Two of the six are security classes, and they may be the two that save you the most money. Business email compromise and account takeover are how a small business actually loses a large sum at once: someone emails an invoice that looks right, or takes over a login and waits. Those sums are bigger than anything you save by automating your calendar.
They also make the rest of the path safe to run fast. Once your business acts on messages without a person reading every one, the person who knows a forged instruction on sight is you — and by the end of these two classes you have practiced on your own accounts, with your own suppliers, until you can spot one cold.
Both are worked through Six Roses — a checklist you run against your own accounts, your own suppliers and your own recovery options, rather than a video you watch.
- operate a callback rule against incoming contact
- configure recovery that survives losing the device
- classify an incoming contact as genuine or pretext
- falsify your own account recovery by attempting it
What is actually in the box
Counted, not rounded up
A seat in all six, and 58.6 hours already filmed
44 clips waiting the day you join, and the room itself whenever a class runs — starting with Digital Identity Defense on 26 August.
Watch them in order or go straight to the chore that is costing you the most.
381 exercises
Weighted where the work is: 329 of them in Context Engineering, 34 in the automation class, and the rest across spending and assistants. You do them on your own business, not on a toy example.
The tools you work in
- The automation blueprint — the reference you keep open while you wire up the first automation that really sends mail
- The Context Workbench — the fully guided one — you work the exercises inside it rather than reading about them
- Six Roses — the checklist you run against your own accounts, suppliers and recovery options
Yours from the first day, for as long as you are with us.
Who this is not for
Two people should buy something else
You want to build the systems yourself
If the appeal is the machinery — writing the agent, owning the code, running it on your own infrastructure — you want the path that starts at the terminal. This one starts at your invoices.
The AI Builder →You are starting something, not running something
This sequence assumes there is already an operation with repetition in it. If the problem is that nothing exists yet, the ordering you want puts the offer before the automation.
The Founder →The close
Hand the repetition over
Six classes, 18 things you leave able to do, 58.6 recorded hours and 381 exercises. A seat in every session, the next on 26 August, and the film of it for the weeks the business wins. No code anywhere in it, and two classes near the end that make sure nobody walks off with what you built.
$250 a month, cancel any time. Or take a single class, live, at its own price if you would rather start with one — the automation class is where most of the ledger above points.